900+ campaigns across 51 industriesPaid + outbound + qualification
The work and the proof.
Two acquisition systems, measured beyond clicks and leads.
Outbound and ABM
Multi-industry demand engine
Built for commercial insurance brokerages with different appetites, territories and target accounts.
ICP and segment strategy
Vertical-specific copy and CTAs
Personalization and deliverability
Qualification and SDR handoff
I translated each brokerage's carrier appetite into account segments, tailored the message by vertical, and used company research to make the first line relevant.
900+campaigns overseen
10M+emails sent
6.5K+leads generated
1.8K+qualified appointments
51industries targeted
Data and delivery20M+ records
Business data assembled from directories, maps and public sources, then enriched and validated.
Infrastructure13K+ mailboxes
Sending accounts across more than 130 domains, monitored for health and deliverability.
Outbound campaign results by industry
Actual delivery data across eleven target markets. Choose a metric below to re-rank the industries and compare volume, response yield and qualified appointments.
Click a metric to compare
Cold email performance across 11 industries
Industry
Emails
Leads
Appointments
Leads per 10K
Lead to appointment
Source: aggregated campaign records. Low-volume tests and records without a reliable send denominator are excluded.
Paid acquisition system
How one Meta campaign generated 26.1× its ad spend in customer payments.
$19,604 in ad spend produced 248 qualified appointments, 37 customers and $512,000 in total customer payments.
Creative and copy testing
Landing page and qualification path
Budget allocation
Qualified-call and CAC review
One 38-second video, three opening copy angles, one gated funnel—and attribution carried from the ad through qualification, sales and repeat customer payments.
Ad spend
$19,604invested through Meta
Total customer payments
$512,000initial and repeat payments collected
26.1×gross revenue return on ad spendAll 37 Stripe customers originated from this campaign.
248qualified appointments
37unique customers acquired
$13,838average customer payments
$530customer acquisition cost
The control creativeOriginal 38-second voiceover ad. The audience and offer stayed constant while the opening copy changed.
What the test isolated
Three angles used the same video structure and the same qualification path, making the message the primary variable.
Guarantee-ledOpened with the outcome and screened for fit inside the ad.
Question-ledFramed the problem through the agency owner's current pipeline.
Pain-ledFocused on wasted sales time and low-quality meetings.
Measurement choice: Meta schedule events over-counted. GHL bookings and Airtable qualification became the decision source.
The gated qualification path
The historical GHL pages used with the campaign, with the Typeform gate that controlled access to the calendar.
01 · Offer pageProblem, offer and proof02 · VSLMechanism and fit
03 · Later Typeform subgroup · 145 submissions
Only qualified prospects reached the calendar.
The form screened agency ownership, team size, licensed states, revenue and ability to invest before revealing scheduling.
92qualified → booking unlocked
53not qualified → booking blocked
These 145 form outcomes are the later Typeform subgroup. The 248 qualified appointments above span the full V1 and Typeform paid-social cohort.
Sources: Meta spend export, GHL funnel records, 777 Airtable records tagged Facebook Ad across the V1 and Typeform funnels, and Stripe gross volume. Airtable contains 41 close-marked records representing 37 unique customers. Stripe shows $512,000 in total payments across initial purchases and renewals from customers attributed to this campaign.
From demand-generation workflow to product.
I productized the qualification, routing and sales-handoff logic into Bindi, an AI-enabled B2B SaaS marketplace for commercial insurance opportunities.
Current Bindi marketplace. Opportunities are organized around fit, conversation context and the next sales action.
The same operating logic became software.
Bindi keeps the original response, fit evidence, coverage need, timing and next action together so an agency can decide whether to pursue an opportunity.
Business problem
Lead context was fragmented across outreach, enrichment, qualification and CRM tools.
Product decision
Put the evidence required for a sales decision in one workflow.
My role
Product direction, workflow logic, AI-assisted build, automation and operating design.
